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This web site had the following in the web site, "OHare Custom Knives - Hand Made Functional Art." We noticed that the web page stated " From the initial design phase of our custom knives to the final edge we strive to do everything in house." It also said " As a full time knifemaker I am commited to delivering the best possible handmade custom knives that I am able to create. I am constantly adding new designs and finding new handle material to compliment my hand crafted knives. With the exception of engraving my knives and sheaths are a complete in house creation." The header had Custom as the highest ranking optimized keyword. It is followed by Knives, Custom Knives, and Handmade Knives which isn't as ranked as highly as Custom. The next words oharecustomknives.com uses is Handcrafted. Bladesmith was included and will not be understood by search crawlers.